TikTok is quickly becoming one of the most popular social media platforms, and it’s no surprise that businesses are taking notice. With its unique format and massive user base, TikTok is an ideal platform for ecommerce brands to advertise their products. In addition to this, the platform provides an incredibly exciting and cost-effective way to reach new audiences at scale.
TikTok's algorithm is designed to show users content that is relevant to them, so businesses can target their ads to the right people. Additionally, TikTok’s ads are relatively inexpensive compared to other social media platforms, making it a great option for businesses on a budget. This is because there are significantly less advertisers on this platform competing for user’s attention than the likes of Facebook and Instagram, making their CPM’s (cost per 1000 impressions) much lower.
We have found great success in our agency when we utilise TikTok ads with the right content and right strategy.
When creating a TikTok ad, you should focus on creating content that is engaging and entertaining. TikTok users are looking for content that is fun and creative, so your brand should focus on creating ads that stand out from the crowd.
The best way that we have found inspiration for our client's most successful TikTok Ads are through using a "customer informed strategy". This involves using all the reasons people have bought from you to market to your new customers. The best places to find this information are in your reviews, DM's, Instagram and TikTok comments.
What are people raving about? If they have something positive to say - what is it about?
As business owners are often become so close to our business, we start to guess what our customers are looking for. So, to find the best hooks & angles for your TikTok Ads, look at what your actual customers are saying, and use this information to create advertising videos for new audiences and customers.
We strongly believe brands that adopt TikTok advertising early will reap the benefits in the long term and place themselves ahead of their competitors.
Step 1: Create engaging content and post organically
Step 2: Measure your analytics for best-performing content and create iterations of this
Step 3: Set up TikTok Shop (If you are based in the UK)
Step 4: Begin running TikTok Advertising with your best performing creatives.
Step 5: Scale the winners!
